BRAVIA is a Sony brand used to market its high-definition LCD televisions as well as front and rear projection TVs. The name is an acronym of "Best Resolution Audio Visual Integrated Architecture". All new Sony high-definition flat-panel LCD televisions in North America now carry the BRAVIA logo. The name BRAVIA replaces the "LCD WEGA" brand name which Sony LCD TVs used up until Summer 2005 (early promotional photos exist of the first BRAVIA TVs still bearing the WEGA name).
The BRAVIA brand is also used on mobile phones in the Japanese market[1][2].
Sony India is eyeing big for its recently introduced Bravia LCD televisions series to drive sales in the coming festive season.
The company has also decided to spend around Rs 30 crore in advertising and other promotional activities for the range.
Masaru Tamagawa, Managing Director, Sony India, said, “We are focusing a lot on LCD televisions right now, to drive our sales for the upcoming festive season. In fact, even going by the industry statistics, Plasma and colour television sales have been dipping, whereas the LCD market is soaring.”
The company has already reserved a total promotion budget of $35 million, out of which $10 million will be used up on marketing plans during Diwali.
“Our target audience for the Bravia range of LCD televisions is the Rs 10-lakh plus annual income group,” said Mr. Tamagawa.
Actually, the company that unveiled 15 Bravia range models, which priced between Rs 27,990 and Rs 399,900, have cut prices on these latest models by about 10-15 per cent in order to comport with the Indian market conditions.
The company is also aiming to captivate 25 per cent of the total domestic market by March next year (2008).
Sony India is also in talks with various broadcasters for making High Definition (HD) television to lengthen its control in the sector.
Presently, the company claims to capture 80 per cent of the worldwide HD Tv market, and is planning to set up a sturdy base in India after the Government allows for HD broadcasting.
Mr. Tamagawa added, “We expect high definition broadcasting in India to start by 2009, and are currently talking to several broadcasters in the country for content creation.”
India
http://www.sony.co.in/microsite/bravia/default.html
Europe
http://campaign.odw.sony-europe.com
1 comments:
I have always had Sony televisions in the past and I am thinking of getting a wide screen one. I have seen some on the Play.com sale pages and they look very nice. I am not sure if I will buy now or wait until after Christmas, I will see what my husband thinks.
Post a Comment